As Pretty As A Song

1. 

   "The Chicago Transit Authority announced Wednesday it will make $1.8 million in a first-of-its-kind deal to offer fare passes on Groupon, the Chicago-based daily deals website. Groupon is paying the transit agency $1.882 million, or $7.53 apiece, up-front for 250,000 3-Day passes, which it will sell for $9, the CTA said in a release. The deal saves Groupon members $5 off the CTA’s current $14 price tag for the passes, and could be offered as soon as the end of June, CTA said. This is the first time the daily deals site has partnered with a transit agency to sell fares, according to the CTA. “This innovative deal is exciting in many ways,” Mayor Rahm Emanuel said in a statement. “It will generate nearly $2 million of immediate additional revenue for CTA, it will introduce and attract new potential customers to CTA, and is an innovative example of the government and business community working together to benefit the entire city."

   CTA to offer fare passes on Groupon - Chicago Sun-Times

   Huh.

   (via sexartandpolitics)

11 months ago 31 notes
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5. annaverity said: Yeah, I remember one of my managers working on this while I was there. The most important thing to note is the quick infusion of cash.
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